HubSpot vs Semrush: Which Is Right for Your Business?
Last updated: 2026-03-18 | 8 min read
Quick Verdict
Both HubSpot and Semrush are strong choices. HubSpot is best for sales-teams and marketing, while Semrush excels for seo-professionals and agencies.
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HubSpot vs Semrush at a Glance
| Feature | HubSpot | Semrush |
|---|---|---|
| Starting Price | Free plan / $20/mo | Free plan / $129.95/mo |
| Best For | sales-teams, marketing, agencies, mid-market | seo-professionals, agencies, content-marketers, enterprise |
| Collaboration | Yes | No |
| Automations | Yes | No |
| Integrations | Yes | No |
| Time Tracking | No | No |
| Gantt Charts | No | No |
| Kanban Boards | Yes | No |
| Reporting | Yes | No |
| Custom Fields | Yes | No |
| Mobile App | Yes | No |
| Api | Yes | No |
| Keyword Research | No | Yes |
| Site Audit | No | Yes |
| Backlinks | No | Yes |
| Rank Tracking | No | Yes |
| Content Marketing | No | Yes |
| Social Media | No | Yes |
| Ppc Research | No | Yes |
| Competitor Analysis | No | Yes |
Pricing Comparison
HubSpot Pricing
- Free Tools: Contact Sales (unlimited)
- Starter: $20/mo (per mo)
- Professional: $890/mo (per mo)
- Enterprise: $3600/mo (per mo)
Semrush Pricing
- Free: Contact Sales (limited)
- Pro: $129.95/mo (1 user)
- Guru: $249.95/mo (1 user)
- Business: $499.95/mo (1 user)
Frequently Asked Questions
Is HubSpot or Semrush better?
It depends on your needs. HubSpot starts at $20/mo and is best for sales-teams. Semrush starts at $129.95/mo and is best for seo-professionals.
How much does HubSpot cost vs Semrush?
HubSpot starts at $20/mo. Semrush starts at $129.95/mo. Both may offer free plans or trials.
Can I use HubSpot and Semrush together?
Many teams use both. Check each tool’s integration marketplace — tools like Zapier can connect them if no native integration exists.
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